Simon Lévelt: Increasing Profitability
In 1826, Simon Lévelt opened a small shop in the old harbors of Amsterdam, selling the finest coffee and tea varieties from distant lands. Nearly two centuries later, his passion for the craft is still evident in the specialty stores that bear his name. Today, Simon Lévelt stands for premium organic coffee and tea. In its 41 locations across the Netherlands and Belgium, enthusiasts can fully immerse themselves in the world of Simon Lévelt.
For six generations, Simon Lévelt has distinguished itself with premium products, personal service, and unique experiences. The company sources the finest organic coffee and tea from around the world, roasting and blending them in-house in the Netherlands. And you can taste the difference. While Simon Lévelt’s products are available in multiple locations, the brand prefers to welcome visitors to its specialty stores, where they can see, smell, and taste the coffee and tea while passionate staff share their knowledge about the rich variety of flavors.
The Challenge of SimonLévelt.nl
“Of course, there was an adjustment period in our communication. We had to learn to understand each other. But once we got everything on track together, things started running smoothly—high production, great quality, and low costs.”
Simon Lévelt
Approach and Collaboration
What approach did we take??
To achieve digital growth, Simon Lévelt partnered with Zeo, an online marketing and web development specialist with direct connections to marketers and developers—an important advantage for Simon Lévelt.
Our analysis identified growth opportunities in Google Ads and SEO, allowing the brand to expand both its paid and organic visibility. However, real growth came from expanding the loyal customer database and increasing customer lifetime value. That’s why we focused on optimizing conversions (CRO) and implemented personalization software to enhance the shopping experience.
Our SEO efforts served two purposes: increasing online sales and driving in-store visits. By optimizing and personalizing the webshop based on customer data, we achieved higher conversion rates and increased order values.
Driving Both Online - and In-Store Visits
Another key objective of our online strategy was to encourage visits to physical stores—where Simon Lévelt’s craftsmanship and the sensory experience of aroma and taste are best appreciated. This made the synergy between online and offline customer engagement and sales even more crucial.
To generate online sales and attract visitors to physical stores, we launched Google Ads Shopping and Search campaigns, both locally and on a broader scale. Additionally, we leveraged Google’s Display Network to reach a wider audience.
Results of the Collaboration
In just one year, Simon Lévelt saw a 65% increase in website traffic, driven by both paid and organic channels. E-commerce revenue grew significantly—by 70%, supported by a 2.5% improvement in conversion rates. The additional investments in online advertising were more than compensated by the extra revenue generated (Return on Advertising Spend, or ROAS).
Groei realiseren we samen
Om de beste resultaten te behalen voor onze klanten, werken we samen met toonaangevende partners binnen de digitale marketingwereld. Onze strategische partnerships stellen ons in staat om altijd gebruik te maken van de nieuwste technologieën, inzichten en tools om campagnes te optimaliseren en resultaten te maximaliseren.
Een greep uit onze partners: Channable, Cookiebot, Bigshopper, Product Hero
The Results of SimonLévelt.nl
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